Tuesday, September 17, 2013

LinkedIn and Branding: Why it Matters

sharingFacebook is used by millions of people, especially by people who like to share their personal lives with their friends and family. People post statuses about how they feel during the day and post links to share what they have seen. It is nice to be able to update and share your experiences. I have seen pictures of friends going to events and pictures of friends going to parties. The pictures taken can affect how other people see you; it affects your brand. If you saw a picture of a person dressed up for a job interview, you would think the person is working hard to make a living. If you saw a picture of a person drinking and partying, however, you would think the person likes to live in the moment but may not be thinking about the future. Though Facebook may be used for professional networking, since there may be times when you may be tagged in certain events that shouldn't be seen by professionals, there is another social networking website that is used professionally.

Facebook arm wrestling LinkedIn
LinkedIn is used by millions of professionals, especially by people who want to share their brand with other companies. LinkedIn is a great alternative than Facebook because it is easier to share your professional connections and it is easier to share your brand with many other professionals. It is the world's largest professional networking site. Even though you aren't there to meet everyone, everyone can still see your brand and see what you have to offer. It is also nice because you would be more careful about what you post about yourself.


Having a certain brand on a social media site is important. It is the first impression of who you are. By displaying important facts and experiences about yourself, your brand will be wanted.

2 comments:

  1. Ryan I agree that Facebook is a good social networking site to share your life experiences with your friends but LinkedIn is a good social networking site to brand yourself to potential employer. Therefore, we cannot post anything that may ruin your brand on your LinkedIn and we need to manage it carefully. Overall, it’s a great short blog, but it would be better if you included certain personal examples or experience about LinkedIn.

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  2. Hello, I totally agree with you when choosing a social network to promote a brand.
    I don’t know why people compare both Facebook and LinkedIn. To me, they are like apples and oranges. It’s difficult to create a professional profile on Facebook, and it can be harmful when your privacy settings aren’t properly set. LinkedIn is great to promote a brand. With its professional atmosphere, there is a higher chance for a potential employer to view the LinkedIn profile than Facebook. Overall, it was a great post, and I can’t wait to see your future posts.

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