LinkedIn and Branding: Why it Matters

Facebook is used by millions of people, especially by people who like to share their personal lives with their friends and family. People post statuses about how they feel during the day and post links to share what they have seen. It is nice to be able to update and share your experiences. I have seen pictures of friends going to events and pictures of friends going to parties. The pictures taken can affect how other people see you; it affects your brand. If you saw a picture of a person dressed up for a job interview, you would think the person is working hard to make a living. If you saw a picture of a person drinking and partying, however, you would think the person likes to live in the moment but may not be thinking about the future. Though Facebook may be used for professional networking, since there may be times when you may be tagged in certain events that shouldn't be seen by professionals, there is another social networking website that is used professionally.

LinkedIn is used by millions of professionals, especially by people who want to share their brand with other companies. LinkedIn is a great alternative than Facebook because it is easier to share your professional connections and it is easier to share your brand with many other professionals. It is the world's largest professional networking site. Even though you aren't there to meet everyone, everyone can still see your brand and see what you have to offer. It is also nice because you would be more careful about what you post about yourself.


Having a certain brand on a social media site is important. It is the first impression of who you are. By displaying important facts and experiences about yourself, your brand will be wanted.

QR Codes: What are they and Why you should use it

Do you recognize what that is in the alligator's mouth? If you thought of teeth, that is correct, but what I meant was a bar code. You see the usage of bar codes a lot at stores such as a grocery store and a clothing store. A bar code is made up of vertical lines and spaces. It is considered a one-dimensional code because the information is stored only in its horizontal widths and spaces; the vertical height of the code does not affect the code. Like the bar code, the QR code is scanned for information. It is different because of its shape, how much information can be stored, and how it is usually used.

Now you have probably seen this square somewhere. At home? Maybe. At the grocery store? Sure. On the label of your drink? Why not. You could have encountered this square at all of those places! This square is actually a matrix and is called a QR code. Unlike the bar code, the QR (quick response) code is made up of small squares and is two-dimensional because it holds information horizontally and vertically. The QR code is used in many ways: advertisement, tracking, social media, and many more. This code benefits many individual brands because it holds a lot more information than the bar code in a compact size.

How come a lot of people do not use this code? The majority of people just simply aren't aware of it. People use their smartphones for messaging, web browsing, and gaming, not for scanning QR codes. QR codes should be known to the people and should also be used more. You can find QR codes almost anywhere, from papers to cups, from boards to billboards, or even from television to websites. These codes don't just tell us the price of something; like a search engine: it can tell us information about the object, it can spread the word about a brand, and it can change the way we interact with millions of people.

Social Networking and Security. . . or Lack of When Promoting Your Brand

As we slowly approach the 21st century, our advanced technology becomes even more advanced. One obvious invention that many people all over the world use almost everyday is the Internet. The Internet has changed how we live our lives. We are able to message people all over the world, view information with just a click, and even start a digital life. We can start a new profile which provides information about who and what we are, also known as a brand. A brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." As our daily lives slowly become digital, we have to promote our brand and also be aware of how others view our brand.

There are many social networking sites that allow us to create an account and be involved in the website's community. Some commonly used websites include Facebook, Twitter, and YouTube. With Facebook, we can create public and private profiles for certain audiences to view. The photos and updates we post on our profiles show the audience what kind of brand we have. If our brand gets popular enough, then it will spread through the Internet and many people will know what brand we are. Also, we can get an idea of what people think about our brand with available alert websites such as Google Alerts and Hootsuite.

The security of our profile brands are great, since we can always limit what others can see. Even though some keywords and posts can be monitored, we can see how others view us and build on that if there are any criticisms.

When starting a brand, social networking is a great tool spread the word around.